2022 Calvin Klein Asia Pacific 2022 Campaign
Directed and shaped the creative vision for the Calvin Klein 2022 F/W campaign film, collaborating closely with the Hong Kong APAC division.
With “language” as the campaign's central theme, the film aimed to capture the diverse ways humans express themselves through words and beyond
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Pre-production
Concept development
Strategy planning
Storyboarding
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Production
On-set supervision
Team co-ordination